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Jonathan BeckGrowth Advisor & Consultant, Founder at GivelistJonathan has created a consulting firm that's worked with over 30+ seed-series E stage technology companies with a sum of over $300M in venture funding, been on the founding team of 2 startups that were acquired and lead the marketing and sales department at a company currently on trajectory to IPO. In that pursuit, he has had his hands in a number of growth strategies and tactics. His favorite (although it ended up in a pivot) was when he built a scraper to pull every consumer services company in the top 10 metropolitan areas of the US and enrich smb owner info with a crawler to other social sites. He used that data to create a free trial with their information. Then, his team used all the custom fields they scraped (like first name, address, cell number) to write a handwritten letter inviting them to their dashboard link BUT that letter was written by robot HOLDING a real pen and copying the CEO's handwriting. Open rates for smb direct mail are like 97% too. Founder @ Givelist - one app for all your giving. Growth consultant to 40+ VC funded technology companies. Growth advisor in residence @ Mucker Capital. |